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Yeezy (brand)

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Yeezy (often stylized as YZY or YEEƵY) is an American media company, fashion brand, and record label founded by rapper, designer, and entrepreneur Kanye West (legally known as Ye as of 2021) on August 6, 2013. Most famous for its associated clothing line, it first began producing clothing in 2015 during and for the Yeezy Season runway show.

Operations

The brand has collaborated with many other large brands, including Gap and Adidas. Adidas Yeezy was ended prematurely in October 2022 after Adidas terminated the contract, following West's Antisemitism remarks on Twitter. Yeezy Gap ended after West terminated the contract following a month-long disagreement. Yeezy is the subsidiary of Yeezy LLC, West's main company that was incorporated on May 16, 2016.

History

Yeezy Season

Yeezy Season (stylized as YZY SZN) is a Fashion show line created by Yeezy.

Yeezy Season 1 was a collaboration with Adidas Yeezy. However, all garments were produced independently, mostly of which by Los Angeles Apparel, with only shoes being produced by Adidas.

Yeezy Season 2 debuted at New York Fashion Week on September 15, 2015. Influenced by Japanese workwear, the collection was praised for strong silhouettes and diverse casting.

Yeezy Season 3 debuted in Madison Square Garden on February 12, 2016. The collection debuted with West's The Life of Pablo album and was host to many viral moments, including Lil Yachty being one of the models.

Yeezy Season 4 debuted at the Franklin D. Roosevelt Four Freedoms Park in New York City, and was predominantly a Womenswear collection with appearances from Sofia Richie, Teyana Taylor and Chanel Iman.

Yeezy Season 5 debuted at Pier 59 in New York City during New York Fashion Week. The collection introduced new graphical references and sportswear attires, a departure from the oversized silhouettes and post-apocalyptic influences of previous ranges. The much-anticipated Calabasas-branded items were debuted, along with a new pair of retro-inspired chunky runners. The Three stripes logo was featured on several pieces.

Yeezy Season 6, unlike other seasons, opted out of a runaway show for its debut. Instead, Kim Kardashian unveiled the collection on December 5, 2017, through a series of photos on social media. The collection featured , , shorts, Sweatpants, , and more.

Yeezy Season 7 also used Kardashian as the main model, sporting a neon color palette.

Yeezy Season 8 debuted in 2020 at Paris Fashion Week. The show featured raw, textured garments with a neutral color palette, and materials such as wool from West's Wyoming ranch were used.

Yeezy Season 9 debuted at Paris Fashion Week on October 3, 2022, and was streamed on YouTube. The collection featured oversized ponchos, 3D printed boots and a controversial shirt with Pope John Paul II on the front and a White Lives Matter print on the back, worn by multiple models including Selah Marley. Naomi Campbell walked on the runway at the fashion show, soundtracked by an unreleased Kanye West collaboration with James Blake titled "Always", in reference to the deceased Virgil Abloh. West stated: "There's just people. From the same planet. And sometimes, in high school, it feels like we don't fit in. And in a situation like this, we have the opportunity to come together to express who we are."

YZY SZN X Casting Showcase (YZY FREE) debuted at 10 PM on May 1, 2023, held in Los Angeles at 8025 Melrose Ave. The YZY season is being executive produced by PUR3branding and both its founders. PUR3branding, which is a subsidiary of PUR3inc, a Los Angeles clothing company is in charge of developing and manufacturing the season. The show hosted many male and female models with shaved heads wearing skintight white T-shirt and black stockings. Part of the show involved the models standing at attention and placing candles on a center table. The T-shirts were later given out to the public. West was notably absent, leaving after the initial setup of the event, and wearing a retro Manchester United jersey.

Some samples of pieces from Yeezy Season 10 have surfaced online via collectors, and was confirmed on Twitter on April 3, 2025, when West replied to a fan stating "YEEZY SEASON 10 with Shayne Oliver". West would then post on May 13 with a photo of a black deodorant stick stating "YZYSZNX MRCH3125 DRDRNT". On May 21, West released the single "Alive" featuring YoungBoy Never Broke Again. West would first release the song on Instagram, captioning it "ALIVE YE X NBA YoungBoy YZY SZN 10", likely meaning the song is to be part of Yeezy Season 10. On May 23, West would post a photo on Twitter of him dressed up in all black clothes with the caption "THIS THAT NEW SEASON 10". During his July 12 concert in Shanghai, West was seen wearing a shirt featuring the text "SZN X." Several pieces from SEASON X unveiling are now on the official Yeezy website such as the; HD-10, WB-03 and the PD-01 also known as the Yeezy pod. Yeezy’s website was shut down on February, 11, 2025 and was reinstated on August, 9, 2025.

Adidas Yeezy

Adidas Yeezy (or just Yeezy) was a fashion collaboration between Yeezy and the German sportswear company Adidas. Announced in February 2015, its first wave of clothing releasing that same year. Adidas Yeezy was terminated in October 2022 immediately after West had made antisemitic remarks through various media outlets.

Adidas Yeezy included sneakers, shirts, jackets, track pants, , slides, lingerie and . It was described as being the "most influential sneakers" by GQ in 2016 and its popular rise as being "one of the great Retail format of the century" by Forbes in 2020.

Yeezy Gap

Yeezy Gap (stylized as YEEZY GAP or YZY GAP) was a fashion collaboration between Yeezy and the American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021. In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month. Yeezy Gap was terminated two years after its announcement in September 2022 after a series of disagreements between West and Gap executives.

Yeezy Gap was characterized by minimalist and utilitarian design, echoing previous Yeezy collections designed by West. It consisted of "elevated" basic clothing, including , , and . The line was met with generally positive critical and commercial reception, although some criticized the manner in which it was released.

Yeezy.com

Following West's anti-Semitic remarks in 2022, his Yeezy Gap and Adidas Yeezy collaborations were terminated. During this time, West went on multiple podcasts doing interviews, blaming Gap and Adidas for not reaching the affordable price points he wanted. On December 13, 2023, he named Gosha Rubchinskiy as Head of Design at Yeezy via X. On December 15, 2023, the YZY PODS, a sock-shoe hybrid and a small selection of other items were available on the site for varying prices, with the YZY PODS retailing for US$200. Then, on February 11, 2024, the price of YZY PODS dropped to US$20, with refunds of US$180 being issued to people who bought them for US$200. Later that day, West posted on Instagram a text message from Yiannopoulos, showing he sold 260,000 pairs of Pods.

Following this, on February 22, 2024, West released several items from his terminated Yeezy Gap collaboration on the Yeezy.com website in Europe and Asia only, seemingly without permission from Gap. The items were sold for US$20, lower than typical Yeezy Gap prices. On the same day, he premiered a Super Bowl advertisement for the website, which was a low budget phone recording of West speaking in his car. On February 7, 2025, following West sharing a controversial string of posts on Twitter, many of which were deemed as Homophobia, ableist, and misogynistic, multiple new clothing items were released onto the website, including a T-shirt collaboration with the brand Sean John, owned by music mogul Sean Combs, and a T-shirt with White Lives Matter written on it, similar to the one showcased during Yeezy Season 9.

On February 10, 2025, all items were removed from the Yeezy website, and a $20 white shirt featuring a swastika, which West had previously showcased on social media, resembling the symbol of the Nazi Party was the only available product. This came directly after another ad for Yeezy featuring West recording himself speaking aired during Super Bowl LIX on four local Fox stations (network-owned KTTV in Los Angeles, WTXF-TV in Philadelphia and WAGA-TV in Atlanta, as well as KTVI in St. Louis affiliate), leading millions of viewers to visit the website and be witness to it. The shirt was titled "HH-01," presumably intended as an antisemitic dog whistle for the phrase "Heil Hitler." On February 11, the website went offline. Shopify, the e-commerce company that was used by Yeezy.com, told CBS MoneyWatch, "This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify." According to West, the actions taken by Shopify did not negatively impact his sales, as he claims to have made US$40 million between all his businesses after uploading the "HH-01" shirt. Yeezy.com was brought back online on February 13, with a Doodle message reading "YEEZY STORES COMING SOON", followed by a drawing of a heart.

On July 10, a Chinese version of the website's Yeezy Supply section was made available to customers who purchased tickets to West's July 12 concert in Shanghai. The site was fully brought back online on August 9, 2025.

Clothing

Clothing on the site is designed by either West himself, Gosha Rubchinskiy, or Mowalola Ogunlesi. All clothing on the site is sold for US$100 or less. The items are produced by Los Angeles Apparel, a company owned by longtime friend of West and CEO of Yeezy, Dov Charney. Items include , hoodies, , , shorts, sweatpants, footwear, and socks. All items are named with an abbreviation denoting the item type followed by a number denoting the variant, with hoodies being HD-01/HD-02, and t-shirts being TS-01/TS-02.

Footwear

A variety of shoes are sold on the Yeezy site, with notable footwear including the BL-01s, a lace-less pair of sneakers; the SL-01s and SL-02s, EVA-foam shoes resembling slippers; the SL-03s, a pair of boots; the YS-01s, a pair of EVA-foam slides previously sold under the Adidas-Yeezy partnership as the 'Yeezy Slides'; and the HL-01, HL-02, and HL-03 high-heeled shoes.

Yeezy Porn

On April 24, 2024, West announced via social media Yeezy Porn, a pornography venture with a video depicting a blank white screen with the text "YEEZY PORN IS CUMMING 4 24 24". This announcement garnered mostly negative reactions from West's fanbase and was thought to be cancelled. In February 2025, West replied to a tweet inquiring about the venture with the statement "it's still cumming". In April 2025, West posted a piece by pornography artist Devin Dickie with the statement "Who is the artist that made this I want to work with them at YZYPRN".

Yews

Yews (stylized as YEWS or yews.news) is a news website created by Yeezy, which launched on December 13, 2023, with the domain yews.news. West had previously trademarked the name "Yews" for several products and services in October 2023, including clothing, music, beauty products, and general entertainment. The site would first launch as a mobile exclusive on December 13, with two menus dividing news coverage into "10PM and "3PM" sections, with an "8PM" section later added on. Topics covered by Yews include sports, politics, fashion, pop culture, and West himself. Each story is accompanied by an illustration, usually religious in nature.

On May 16, 2024, following Chief of Staff Milo Yiannopoulos's termination from Yeezy, Yews was shut down. However, following his return, Yews was reinstated in February with the new domain yews.live. The website has been inactive since March 27, 2025.

Yeezy App

After rumors spread that West wanted to create a Yeezy mobile application incorporating music, clothing, and news, Yeezy acquired two startups, YZY VSN, standing for "YEEZY VISION", and YZY APP, developed by fans competing for West's attention. Both campaigns were conducted on social media. YZY VSN was a team of 30+ people from around the world, including 16 designers, 8 developers, and 10 marketers (some of whom were minors). After purchasing both companies for an undisclosed sum, West planned to merge them into an official YZY application for mobile devices. The founder of the YZY VSN startup, Massimo Venezia, was hired as Software Project Lead at Yeezy.

On May 1, 2024, the development team presented a finished version of the app to West and Yiannopoulos. Despite completing the project, the employees were reportedly not compensated for their work, prompting YZY VSN developer Shemar DaCosta, along with seven other individuals, including minors, to file a lawsuit. The lawsuit seeks damages for unpaid wages, overtime pay, and emotional distress. West's wife, Bianca Censori, allegedly sent an employee a file-sharing link containing explicit sexual content. These materials were allegedly accessible to minors working on the app, exposing them to inappropriate content during their development on the project. Yiannopoulos stated on behalf of Censori that the allegations were false and misleading. Following this, there have been no announcements regarding the future of the project.

YZY Music label

YZY also credits itself as West's main label for releasing music, which he used to release collaboration albums Vultures 1 and Vultures 2 in 2024. West's visual album Bully V1, as well as the 2025 rerelease of his eleventh studio album Donda 2, were also released through YZY in 2025. Bully track "Beauty and the Beast" was briefly available on West's website, but was later taken down (along with all other items) in favor of the "HH-01" shirt. West's upcoming album Bully, is also intended to release through YZY, with it scheduled for March 20, 2026.

Before YZY, West had announced plans for a record label and streaming serviced named Yeezy Sound (stylized as YZY SND) in July 2020, with a roster consisting of Abstract Mindstate, Clipse, Cyhi the Prynce, the Wrldfms Tony Williams, West's daughter North, and KayCyy. The only artists to release music through the label were Abstract Mindstate, who released their sixth studio album, Dreams Still Inspire (2021), through it. Though he has no releases with Yeezy Sound, KayCyy stated in an August 2021 interview with Complex Networks that he was the first artist to be signed to the label.